About Me

I'm Batel Cohen, a Global Brand Strategist with over a decade of experience elevating brands from conception to execution and scaling them across international markets.

Over the years, I've had the opportunity to work alongside entrepreneurs, creatives, and executives in industries ranging from skincare and wellness to tech, real estate, and alternate products. No matter the sector, one thing remains constant: I bring a deep understanding of brand psychology, a sharp strategic lens, and an eye for storytelling that connects.

My work lives at the intersection of strategy and creativity. I specialize in brand development, campaign direction, and market expansion—often leading global launches, immersive retail activations, and cross-channel content that aligns vision with business goals. I've led initiatives in over 15 countries, collaborated with distributors on region-specific brand positioning, and managed multimillion-dollar marketing budgets with a focus on growth and ROI.

What sets me apart is my ability to bring clarity to complex ideas and translate founders visions into cohesive brand systems. I thrive in fast-paced environments, build strong cross-functional partnerships, and approach every project with curiosity, empathy, and precision.

Whether I'm directing a rebrand, shaping a go-to-market strategy, or crafting narratives that drive culture and commerce, I'm here to make sure brands show up meaningfully, everywhere they go.